At Al Bahar Hotel & Resort, Fujairah, we believe moments like this shape the future of hospitality in our country. Recently, under the guidance of His Excellency Abdullah bin Touq Al Marri, the UAE came together in a historic step forward – the signing of the National Tourism Charter, a cornerstone of the National Tourism Strategy 2031.
Standing among respected partners from both government and private sectors, our very own Mr. Waseem Al Shalabi had the honor of representing Fujairah’s tourism industry during this landmark event. For us, it was more than a signature on a document – it was a promise to actively take part in building a stronger, more sustainable tourism future for the UAE.
The Charter lays down six guiding principles: economic growth, Emirati values, environmental sustainability, cooperation, innovation, and interconnectedness. These values are not just policy points; they echo deeply with how we run Al Bahar Hotel & Resort every single day. From welcoming families and business travelers to championing eco-friendly initiatives along our pristine beachfront, we see ourselves as partners in a larger national mission.
By aligning with this vision, we look forward to helping the UAE attract 40 million visitors annually by the next decade, while also creating opportunities for Emiratis within the tourism sector. It’s a bold ambition – but one we are proud to be part of.
As Fujairah’s iconic beachfront resort, we know our role is to showcase not only the beauty of our property but also the spirit of our Emirate. Every guest who steps into our resort becomes part of this story – one of innovation, growth, and a true Emirati welcome.
We celebrate this milestone with gratitude and commitment, knowing that together with our peers across the Emirates, we are building a future where the UAE stands as a global tourism leader.
At Al Bahar, this is more than strategy – it is our responsibility, our privilege, and our promise to every guest who chooses us.
One Response
I recently stayed at Al Bahar Hotel & Resort, a standout resort in Fujairah committed to sustainability and responsible tourism. Their eco-friendly initiatives and alignment with the UAE National Tourism Charter truly set them apart. A perfect choice for travelers looking for comfort and sustainability in Fujairah. Highly recommended!